Guido Henkel

Games
More mobile games you should check out

By Guido on May 16, 2016

Visibility. The biggest problem mobile games face in the current climate. Every game. Every publisher. The difference is that publishers like Supercell can buy their audience with excessive advertising, premier placement and Arnold Schwarzenegger. Most mobile developers do not have that luxury. Most developers have no exposure whatsoever. Publishers like Supercell can buy their audience If you have only one,… Continue reading "More mobile games you should check out"
Games
10 Overlooked Mobile Games You Should Check Out

By Guido on April 18, 2016

The mobile games space is tricky. Long gone are the days when mobile developers were able to work directly with carriers, get their games placed straight on phone decks and charge upwards of $5 for a game. Things like free-to-play, micro-transactions or ad-support did not exist in those days. Every game was a Premium title and once you managed to… Continue reading "10 Overlooked Mobile Games You Should Check Out"
Books
“Zen of eBook Marketing” hits #1 bestseller status!

By Guido on February 28, 2016

As I am writing this, “Zen of eBook Marketing” has just hit the #1 position in the paid “Direct Marketing” category on Amazon. After making #1 in the free “Direct Marketing” and the “Reference Book” category during the book’s launch, to now see it hit bestseller status in a paid category is very cool. It is also #2 in another… Continue reading "“Zen of eBook Marketing” hits #1 bestseller status!"
Books, Writing
Could Amazon do better with the Kindle?

By Guido on February 24, 2016

The self-publishing process has matured significantly over the past eight years since I started, around the time when the Kindle first made an appearance. Information on the subject matter is more abundant and more readily available than ever while the tools to create books have also improved and become more widely available. However, as I prepared the launch of my… Continue reading "Could Amazon do better with the Kindle?"
Books
Zen of eBook Marketing is here!

By Guido on February 22, 2016

After months of toiling over the book, %%% % % % and after many weeks of editing, tweaking, correcting and expanding it, “Zen of eBook Marketing” is finally here for the entire world to see! Within less than 24 hours, the book already made it to #1 of the Top 100 bestsellers in its “Direct Marketing” category. And best of… Continue reading "Zen of eBook Marketing is here!"
Books, Formatting, Writing
“Zen of eBook Promotion” has a release date

By Guido on February 9, 2016

For the past weeks, I’ve been slaving over the upcoming release of my book “Zen of eBook Formatting.” With the help of my beta-readers and friends, I’ve been able to clean up the book, tighten it up a good bit and rewrite a bunch of odd passages. It took much longer than I had anticipated, but I think it was… Continue reading "“Zen of eBook Promotion” has a release date"
Books, Writing
“Zen of eBook Marketing” coming soon!

By Guido on January 13, 2016

Many of you are undoubtedly familiar with my book Zen of eBook Formatting, %%% % % % a detailed, %%% % % % step-by-setup guide to building robust eBooks that will work on all platforms. After some deliberation, I’ve decided to write another “Zen” book, this time taking a look at the marketing and promotion end of book publishing in… Continue reading "“Zen of eBook Marketing” coming soon!"
Books, Jason Dark, Writing
What do Alice Cooper and “The Doctor” have in common?

By Guido on December 6, 2015

Those of you familiar with my book “The Doctor, %%% % % % ” or “Dr. Prometheus” as it was previously called, may already know the answer to it, but here’s a little background on my writing of the Jason Dark series. When I first set out to write the series one of the things I really wanted to include were… Continue reading "What do Alice Cooper and “The Doctor” have in common?"
Books, Jason Dark, Writing
Writing and Polishing: Bringing sentences to life

By Guido on November 2, 2015

The best books usually read very naturally, with a rhythm that flows easily and almost reads itself, using language that perfectly suits the premise and characters. How many times have you stopped and thought about how it got to that point? Well, one answer is that these writers have a talent and the perfect concoction of words just flows from… Continue reading "Writing and Polishing: Bringing sentences to life"
Books, Formatting
The horrors of Kindle Format X

By Guido on October 27, 2015

While you are reading this, Amazon is silently rolling out Kindle Format X (KFX) to supplant the previous KF8 formatting. You may have noticed the little “Enhanced Typesetting” entry on their Kindle book pages, which, when set to Enabled, indicates that the new format is in place for that particular book. Naturally, the new features will be visible only on… Continue reading "The horrors of Kindle Format X"