Many of you are undoubtedly familiar with my book Zen of eBook Formatting, %%% % % % a detailed, %%% % % % step-by-setup guide to building robust eBooks that will work on all platforms. After some deliberation, I’ve decided to write another “Zen” book, this time taking a look at the marketing and promotion end of book publishing in the digital age. I am in the final stages of this book, putting some last touches to it, having a few people read it and give me feedback, but I thought this would be a good time to let you know about it. Get ready for Zen of eBook Marketing.

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Like “Zen of eBook Formatting,” I wrote this book out of a kind of frustration because I felt the wealth of information was simply overwhelming, making it virtually impossible for aspiring self-publishing authors to stay on top of things. Add to it the incredible amount of poor advice I saw posted online on many of the subjects, I truly felt compelled to sit down and create a comprehensive overview over the self-publishing tools available to authors, and how they can be put to use.

It’s not a How-To Guide per se. Instead, it looks at many of the aspects that go into the marketing and promotion of books, explains how they work, what their shortcomings and strengths are, and how these features could help build success.

Just to give you a taste of the breadth of content, here is a quick overview:

  • The Book Package: Make the most out of your book and its product pages
  • Launch Preparations: All the things you need to know before your book goes on sale
  • Getting Reviewed: It’s not as easy as one might think, but reviews are essential, as many readers base their purchasing decisions on reviews
  • Online Presence: Readers need to find you and I’ll tell you all you need to know about it
  • Social Media: In today’s connected world, it is simply not possible to build success without a strong network of supporters
  • Zen Promo Ideas: A list of conventional and unconventional ideas that may help your book get noticed
  • Online Promotions: People love free reads, but is it always a good idea?
  • Giveaways: Draw attention to your books by getting people excited to win cool stuff
  • Newsletter/Mailing List: Supposedly the hottest ticket around these days, but it’s not without flaws, limitations or shortcomings
  • Personal Appearances: How to make the most of conventions, readings and signings
  • Virtual Assistants: You don’t have to do everything yourself. Learn how you can delegate work to hired freelancers
  • Print Books: A look at how print books fit into the equation in the digital age

Does that sound interesting to you? I certainly hope so, because even the most experienced self-publishers will have trouble keep on top of things and will find ideas and suggestions here that may help sell additional copies.

Make sure to sign up for my mailing list so I can keep you in the loop and let you know more about the book as it approaches its completion and release.





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